Samsung Extends Reach to Youth Audience

with Launch of the Corby Family

Launch of Corby^TXT and Corby^PRO

quickly strengthens Samsung’s position in youth market

Milan, Italy, September 24, 2009 – Samsung Electronics Co. Ltd, a leading mobile phone provider, has rapidly followed the successful launch of the Samsung Corby (model: S3650) by announcing two new mobile phones designed around the Corby concept, which aims to deliver stylish devices to support the highly connected lifestyles of today’s younger mobile users.

The new Corby family devices, dubbed Samsung Corby^TXT and Samsung Corby^PRO, seek to further meet the varied needs of the youth market, while aligning with Samsung’s strategy of designing mobiles to match every lifestyle.

The two models are differentiated by key features, including messaging, multimedia entertainment and business functionality, but also deliver the original Corby’s trademarks of bold colours, pop-style contours and a curved form factor.

“The Corby family is in-line with our ongoing strategy of developing different mobiles to match every lifestyle,” said JK Shin, Executive Vice President and Head of Samsung Electronics’ Mobile Communications Division. “The focus with the original Corby and now with the Corby family has been to offer our consumers choice: choice over the colour of the handset, choice over how they stay connected and choice over the features and functionality that best suit their unique personalities and communications requirements.”

Samsung Corby^TXT (B3210)  

The Samsung Corby^TXT is a message-centric mobile for heavy texters, delivering easy-to-use SMS and IM (Instant Messenger) features as well as intuitive social media uploading functionality. The Corby^TXT also offers a full QWERTY keyboard on the face of the phone.

Quick launch buttons on the front of the handset provide fast access to key features including a music player, camera and messaging application. A 3.5mm earphone jack allows owners to use their own earphones and, like the original Samsung Corby, Corby^TXT comes with brightly-coloured fashion jackets and changeable battery covers including a simple black one and a second with a bold graphic design.

The Samsung Corby^TXT will be available in most European countries by the end of September.

Samsung Corby^TXT (B3210) Specifications

Samsung Corby^PRO (B5310)

The Samsung Corby^PRO is a hybrid slider which takes the cutting edge design of the original Samsung Corby and adds a full, slide out QWERTY keyboard.

The slide out QWERTY keyboard provides its owners with a finger-friendly messaging and emailing experience without sacrificing the style of the original Corby. It also combines the features business users demand with a variety of entertainment and multimedia capabilities, all delivered in a stylish design. Features include push email services, conversational SMS and access to Facebook and MySpace.

In addition, the Samsung Corby^PRO packs a 3-megapixel camera, Wi-Fi, 3G/HSDPA and quad band connectivity. From an entertainment perspective, the mobile also has a 3.5mm earphone jack and dedicated music keys.

The Samsung Corby^PRO will be launched in Europe during November and will soon be expanded to other markets.

Samsung Corby^PRO (B5310) Specifications

About Samsung Electronics Co. Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices across 61 countries, the company consists of two business units: Digital Media & Communications and Device Solutions. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com