Samsung announces the newest smartphone based on S60 and Symbian OS
at the Symbian Smartphone Show

Samsung I7110 underlines its strong portfolio on S60 and Symbian OS

London, UK, October 20, 2008 – Samsung Electronics Co. Ltd today announced the I7110, the latest Samsung smartphone based on S60 and Symbian OS™. Samsung I7110 will be showcased for the first time at the Symbian Smartphone Show in London on Oct. 21st - 22nd. Samsung I7110, a slim and sleek bar type smartphone with only 12.9 mm thickness, comes fully-packed with high performance functionality.

Based on Symbian OS v9.3, the I7110 is optimized for convergence with performance and feature enhancements, bringing the highest level of power efficiency and platform security to a mobile phone. Also based on S60 3rd Edition, Feature Pack 2, users can choose from thousands of applications from the S60 applications library and have access to their favorites by using dedicated hot keys.

The I7110 offers cutting-edge mobile phone features, including a 2.6” AMOLED (Active Matrix Organic Light Emitting Diode) screen, to deliver outstanding experiences in navigation, multimedia, and connectivity.

The I7110 boasts geo-tagging and navigation capabilities in pedestrian and driving modes. The AMOLED screen makes it a perfect pedestrian navigator as it provides sharp images even under intense sunlight. Currently, the pedestrian navigator is available in 10 cities in Western Europe including Amsterdam, Barcelona, Berlin, Helsinki, London, Madrid, Milan, Munich, Paris, and Rome. In addition, the FM transmitter enables drivers to receive the voice navigation guide via car speakers.

Samsung I7110 is a great multimedia companion. Users will be able to enjoy high resolution photos with its 5 megapixel camera featuring auto focus and LED flash. It also comes with the latest digital camera features including ‘smile shot’ and ‘blink shot’ functions. The I7110 offers advanced video recording and play features. It supports multi-codec formats including DivX, thereby saving users from the issues associated with converting video files. It also features 50MB of internal memory and a SDHC-supported micro SD slot, allowing users to store various digital contents up to 16GB. The smartphone’s 1,200 mAh battery can facilitate up to 11 hours of talk time and extended multimedia experience.

To offer seamless connectivity for multimedia experience, the I7110 comes equipped with HSDPA and Wi-Fi connectivity. The phone also offers an 8-way optical mouse to maximize the easiness of mobile browsing.

Geesung Choi, President of Samsung’s Telecommunications Network Business, said: “The introduction of I7110, Samsung’s new Symbian OS-based smartphone, is a testament of our strategic focus on the open OS phone portfolio. With a strong partnership with Symbian and the increased momentum in the smartphone market, Samsung will continue to offer a wide selection of mobile phones meeting the needs and lifestyles of today’s consumers.”

The Samsung I7110 will be available in Russia from November 2008 and will soon be introduced in other markets.

###

About Samsung Electronics Ltd

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$103.4 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of four main business units: Digital Media Business, LCD Business, Semiconductor Business, and Telecommunication Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.