Starting from the commercial launch in Italy,

Samsung OMNIA will be available in most European countries

Seoul, South Korea, July 15, 2008 – Samsung Electronics Co., Ltd, a leading mobile phone manufacturer announced the launch of , Samsung’s all-in-one mobile phone in the Italian market on July 22.

Starting from Italy,  will be available through major European mobile operators and in most of GSM supporting open markets during July and August.  meaning ‘everything’ in Latin and ‘wish’ in Arabic, goes beyond the current top-of-the-line features available in today’s mobile phones.

As the first market in Europe, Samsung had pre-order promotion for Italian consumers in cooperation with Media world, the electronics stores in Europe. The consumers who made the reservation for  from July 14 will receive Xbox 360 Arcade gaming systems when  will be available. The price will be at 499 Euro (8GB) without subsidy.

Samsung also prepares the summer tour that will hit all the most beautiful beaches on the Italian coast. Those who meet the Samsung  team will be able to try in person the innovative characteristics of this phone, and also buy it.

Paolo Quindici, Marketing and Sales Director of the Telecommunications division in Samsung Italy said,

“We are happy to announce   in Italy, the first country in Europe to commercialize the phone.  will open a new era in the mobile phone industry by offering everything you wish for in your mobile.”

 will be available in most of European countries during July and August. The price range will be varied depending on the contracts.

: Everything you wish for in your mobile

Bringing a PC environment to Mobile

The  allows users to switch seamlessly between Microsoft Outlook email and productivity applications that replicate the look and feel of their PC - with a stroke of their finger.

Based on the most up to date Windows Mobile 6.1 Professional operating system,  gives users a mobile extension to their PC experience, with access to MS Office documents such as PowerPoint, Excel and Word. Users can also send and receive email and manage their appointments in Outlook while on the go. The Windows Mobile 6.1 Professional operating system means users can download additional programs as they would on their PC and customize it for their individual needs. For ease of navigation, an optical mouse similar to those on laptop computers offers improved usability and one-handed control. 

Vivid, lively multimedia experience

 delivers the ultimate in digital entertainment with a wide 3.2-inch WQVGA LCD screen for viewing videos and slide shows in high-resolution and advanced audio capabilities. MultiCodec support for DivX, Xvid and other video formats eliminates the hassle of file format conversions. Users also have the assurance of a long-life detachable battery for extended playback.

 also comes with a five-megapixel CMOS camera with the latest value-added features, which include auto-focus (AF), face and smile detection and auto-panorama shot.

The handset’s generous internal memory (available in 8GB or 16 GB capacity options and extendable slot for additions) ensures ample storage space for digital assets.

Rounding out the fully comprehensive feature set,  also offers GPS, including navigation and geo-tagging capabilities, so users can get their bearings wherever work or life takes them.

Samsung’s patented TouchWiz user interface makes entering data and text simple. With unique widgets, users can customise and personalise the way they use their phone. The ’ s high resolution touch-sensitive screen uses intuitive tap, sweep, drag and drop operations as well as an on-screen qwerty keyboard. It also facilitates easy and convenient calling and texting with a dedicated dome key for controlling communications.

Samsung’s pursuit for design perfection

The  presents Samsung’s leadership in design. With maxi-phone capabilities, it boasts a slender, chic form, so users can step out in style. It features an ultra-slim 12.5-mm profile and a platinum-look finish that fits snugly in the palm of the user’s hand. The elegant hairline patterns on the back of the phone bring the perfection in style.

 (i900) Specifications

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$103.4 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of four main business units: Digital Media Business, LCD Business, Semiconductor Business, and Telecommunication Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.