SAMSUNG ANNOUNCES EUROPEAN MARKET

AVAILABILITY OF SAMSUNG OMNIA

Survey reveals 70 per cent of business phones do not have full multimedia capabilities;40 per cent of European business users own two or more mobile phones due to lack of multimedia functionality

LONDON – September 4th 2008: Samsung Electronics Co., Ltd., a leading mobile phone provider, today announced the European wide market availability of Samsung .

According to the European Mobile Life Survey[1], revealed today by Samsung, approximately 70 per cent of phones used for business do not have full multimedia capabilities, with 40 per cent of European business users owning two or more mobile phones.  Nearly two thirds (58 per cent) of Europeans consider multimedia functions to be absolutely critical features in their mobile phones, with 1 in 5 business users wishing their business phone had a camera, an MP3 player and a radio for personal use.

These high expectations for functionality include a huge demand for quality cameras (35 per cent), quick, easy to use Internet and email connection (32 per cent), and generous memory space for games, pictures and videos (23 per cent).  Equally, out of respondents who don’t use their phone for professional purposes, around a third (32 per cent) wished that they could have easy access to email and to the Internet with their current phone.

LIFE ON THE GO

So reliant are Europeans on their mobile phones that almost half (48 per cent) never go anywhere without their mobile phone. Two thirds of Europeans (58 per cent) rely on their mobile phone to organise their life, using it as their primary calculator, alarm clock and calendar.

Business users are no less reliant on their mobiles, and in fact use their mobile to keep within easy contact of their work colleagues. A third of employed respondents claimed to have taken a work call out of hours and 1 in 7 claimed to have sent an email or talked to a colleague whilst in the bath, in bed or on the toilet. 

Very few Europeans (7 per cent) choose to ignore calls from their boss and are in fact, far more are likely to ignore calls from their friends and family, with 16 per cent claiming to have done so. Italians were by far the worst offenders with 25 per cent claiming to have used caller ID to avoid talking to their loved ones. 

YOUR WORLD IN YOUR POCKET

Mobile phones are now so integrated into Europeans lives they are far more common than other everyday gadgets, gizmos and tools. Nearly all (98 per cent) of the survey respondents owned their own mobile phone, far more than those respondents who owned an MP3 player (55 per cent), a paper diary (44 per cent) or a digital camera (79 per cent).

Mr GeeSung Choi, President of the Samsung Telecommunications Business said; “As a business, Samsung is focused on listening to what our customers want and committed to providing a mobile for every lifestyle. The Mobile Life Survey demonstrates that mobile users are looking for stylish, easy to use handsets, with seamless connection to the Internet, top of the range multimedia functions and the latest in business mobile applications. With twenty years experience in developing mobile phones to suit customers needs Samsung is proud to introduce Samsung , a true heritage mobile that offers consumers everything that they want in their mobile phone.”

A PHONE FOR EVERYTHING

First unveiled in June 2008 at CommunicAsia in Singapore, the Samsung , meaning ‘everything’ in Latin and ‘wish’ in Arabic, combines high performance business content, unmatched style and a dynamic multimedia experience. Samsung  is designed to provide business users with stylish multimedia capabilities and personal mobile users with simple access to business based functions.

As an all in one mobile phone, Samsung , which is based on the latest Windows Mobile 6.1 Professional operating system, gives users a mobile extension to their PC experience with access to MS Office documents such as PowerPoint, Excel and Word.  Users can also send and receive email and manage their appointments in Outlook while on the go.

Some other key features include:

·         The ultimate in digital entertainment thanks to a wide 3.2-inch LCD screen and easy viewing of video files.

·         A five-megapixel camera with the latest value-added features, which include auto-focus (AF), face and smile detection and auto-panorama shot.

·         Generous internal memory (available in 8GB or 16 GB capacity options and extendable slot for additions) ensures ample storage space for digital assets.

·         GPS, including navigation and geo-tagging capabilities, so users can get their bearings wherever work or life takes them.

The Samsung  is currently available in Italy, Netherland, Germany and will be available in most of European countries including UK, France, Spain from September.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$103.4 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of four main business units: Digital Media Business, LCD Business, Semiconductor Business, and Telecommunication Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.