telecommunication business

The Telecommunication Business unit consists of Mobile Communication Division, Telecommunication Systems Division, Computer Division, MP3 Business team, Mobile Solution Centre and Telecommunication R&D Centre. The Telecommunication Business is the technology and design innovator in the telecommunication industry, producing a full spectrum of products from cutting-edge mobiles and other mobile devices such as MP3 player and Laptop computer to industry-leading telecommunication network infrastructure.

Samsung Telecommunication Business is one of the world's fastest growing mobile manufacturers, marking over 40% growths in 2007. Now, Samsung is the second largest mobile manufacturer in the world expected to supply more than 200 million units in 2008. This is a dramatic increase compared to the sales of 1 million units shipped in 1996. Its remarkable success can be possible due to its strong drive of technology innovation and the trend-leading design.

Samsung Telecommunication Business is also pioneering a wide range of mobile technologies that set the industry standards. Mobile WiMAX, the fastest and the most advanced wireless internet technology, and High Speed Downlink Packet Access (HSDPA), and diverse mobile TV technologies such as Satellite Digital Multimedia Broadcasting (S-DMB), Terrestrial DMB (T-DMB), Digital Video Broadcasting- Handheld (DVB-H) and MediaFLO. All these state-of-the-art technology products symbolize Samsung's global leadership position in mobile telecom space.

In 2008, Samsung Electronics' Telecommunication Business declared its new business strategy focusing on consumer and marketing. Throughout the robust consumer research and survey, Samsung mobile phones are specifically catering for 6 major categories - Style, Infotainment, Multimedia, Connected, Essential and Business. Active marketing investment along with strong and diverse product portfolio from in-depth consumer insight, will guarantee the further growth of Samsung mobile business in global market.

In May 2008, Samsung's Telecommunication Business merged MP3 player and Laptop computer business from the company's Digital Media Business unit in order to accelerate the synergy between the mobile devices. Also, Mobile Solution Centre was newly established to understand more on the role of software of mobile devices including contents, applications, and solutions.